Brand – A brand is not a person, company, product or service. A brand is a promise communicated to the consumer by a distinctive word, phrase, sign, package or label. A brand is all the thoughts, feelings, associations and expectations that the consumer experiences when exposed to a company’s name, trademarks, products, designs and symbols.
 
Brand Identity – Visual and verbal elements are often combined to give the brand a unique and memorable look. Properly executed, the brand’s logo or phrase becomes an instant communicator of the brand’s value.
 
Brand Management – The ongoing process of brand management involves integration and alignment of all business functions so that they support the vision and mission of the brand.
 
Brand Marketing – The process of communicating the brand’s promise of value to a targeted audience is called brand marketing.

Brand Cycle